5.2× ROAS and +214% organic traffic for an eco-bedding brand
Literie Pilimpi is a French e-commerce brand selling ecological mattresses and bedding. It's a high-consideration, higher-price purchase, so the brief spanned both sides of demand: build durable organic visibility and run Google Ads that stay profitable on a long buying journey.
The challenge
Pilimpi needed to scale an eco-bedding store in a competitive French market where shoppers research for weeks before buying. Organic visibility was near zero and paid spend had to earn a real return, not just clicks — SEO and Google Ads had to work together.
- Build organic visibility for eco-bedding queries in France
- Run Google Ads at a profitable, target ROAS
- Grow revenue on a high-AOV product
- Align SEO and paid around the same buying intent
Our strategy
Store & technical foundation
Built a fast, SEO-ready store and clean product feed so both organic and paid could surface the catalogue for the right searches.
Intent-led Google Ads
Focused Shopping and Search on high-intent eco-mattress and bedding queries, steering bids to a return target instead of chasing cheap clicks.
SEO content
Grew category pages and buying guides around ecological-bedding and mattress queries to earn durable, compounding organic traffic.
CRO for high-AOV
Added reassurance, reviews and financing cues to convert a considered, higher-price purchase.
The result
Google Ads reached a 5.2× ROAS while organic traffic grew +214% and revenue rose +68% as SEO and paid compounded on the same buying intent.
Key takeaways
For high-AOV products, SEO and paid should target the same buying journey.
A clean feed and fast store lift both Shopping performance and organic reach.
Reassurance and reviews are conversion levers on considered purchases.
Bidding to a ROAS target keeps scaling profitable on long consideration cycles.
Tools & stack
Increase sales without wasting ad spend
Our eCommerce specialists help brands improve conversion rates, boost retention, and generate more revenue from every marketing dirham.
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