Tripled organic traffic for an organic grocery store in Italy
Naturel Market is an Italian e-commerce store for organic fruits and vegetables. We built and designed the store and ran SEO and Google Ads for it. Grocery is local, freshness-driven and repeat-purchase, so the work focused on organic discovery, profitable paid acquisition, and a site that converts recurring orders.
The challenge
As a new organic-grocery store, Naturel Market had weak search visibility and needed to grow orders efficiently. The goal was durable organic traffic and a smoother path to repeat purchase, built on a solid technical and content foundation.
- Grow organic traffic to the store
- Rank for category and local grocery queries
- Increase online orders
- Encourage repeat and subscription purchases
Our strategy
Technical SEO & site build
Fixed crawlability, speed and structure so the catalogue could be indexed and ranked reliably.
Category & local content
Built category pages and local content around organic-produce and delivery-area queries to capture nearby, high-intent demand.
Structure & internal linking
Strengthened internal linking so authority flowed to key category and product pages.
CRO for repeat orders
Streamlined reorder and subscription flows to turn first orders into recurring grocery revenue.
The result
Organic traffic grew +286%, online orders rose +142%, and the store gained +61 top-3 keyword rankings as the content and technical foundation compounded.
Key takeaways
In grocery, local and category intent drive the most valuable organic traffic.
Repeat-purchase flows matter more than one-off conversions for F&B.
A clean technical foundation is what makes organic growth possible at all.
Internal linking decides which category pages actually rank.
Tools & stack
Increase sales without wasting ad spend
Our eCommerce specialists help brands improve conversion rates, boost retention, and generate more revenue from every marketing dirham.
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