Growing Mövenpick's social community with always-on content
Mövenpick Hotels (Accor) needed a consistent, on-brand social presence in Morocco — always-on community management paired with a steady stream of photo and video content that reflects the property experience.
The challenge
Keeping a premium hospitality brand active and engaging on social takes both fast, on-brand community management and a reliable content pipeline — hard to sustain in-house at the quality the brand demands.
- Grow an engaged social community
- Produce consistent, on-brand photo & video content
- Respond quickly to guests and comments
- Strengthen the property's local presence
Our strategy
Community management
Ran daily engagement, guest replies and moderation in the brand's voice, keeping response times fast and the tone on point.
Content production
Shot regular photo and video content at the property to keep the feed fresh, premium and authentic.
Content calendar
Planned seasonal and campaign-led content ahead of time so posting stayed consistent and intentional.
Reporting
Tracked engagement and growth monthly to steer content toward what the community responded to.
The result
Engagement grew +184% and the community +96%, powered by 420+ produced assets and always-on management.
Key takeaways
Consistency beats bursts — always-on management compounds community growth.
Owned content production keeps a premium brand's feed authentic.
Fast, on-brand replies turn a page into a community.
Tools & stack
Increase sales without wasting ad spend
Our eCommerce specialists help brands improve conversion rates, boost retention, and generate more revenue from every marketing dirham.
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