Nearly tripled the leads and doubled the conversion rate in Switzerland
Elb Services is a plumbing & heating company serving customers across Switzerland — installation, repair and heating work. We handled the full digital engagement: website development and design, SEO, and Google Ads. Demand here is local and intent-driven — people search when something breaks — so clicks only turn into work when the site and landing experience match the search.
The challenge
Elb wanted more leads from Google Ads — and, just as importantly, a landing experience that converted a higher share of its clicks. Traffic was coming in, but too much of it bounced, and cost per lead was higher than it needed to be for a local, high-intent service.
- Increase qualified lead volume across Switzerland
- Lift the share of clicks that convert into leads
- Lower cost per lead
- Match ads and landing pages to local service intent
Our strategy
Intent & geo restructure
Rebuilt campaigns around service intent (installation, repair, heating) and Swiss geography, so every franc of budget chased ready-to-buy local searches.
Landing pages & CRO
Reworked landing pages and forms so more of the same traffic converted — the main driver behind the doubled conversion rate.
Conversion tracking
Tightened conversion tracking so optimization followed real leads, not raw clicks.
Bid & negative discipline
Optimized bids and negative keywords for lead quality, keeping cost per lead falling even as volume grew.
The result
Leads grew +192% and the conversion rate doubled (2×), while cost per lead fell 37% across Switzerland — last 90 days vs the prior 90.
Key takeaways
Conversion rate is a growth lever, not just an efficiency one — doubling it nearly tripled leads without doubling spend.
For local trades, the ad-to-landing-page match is where most paid budgets quietly leak.
Geo + service-intent structure keeps spend on ready-to-buy searches.
Optimize for leads, not clicks, so the account chases what the business actually needs.
Tools & stack
Increase sales without wasting ad spend
Our eCommerce specialists help brands improve conversion rates, boost retention, and generate more revenue from every marketing dirham.
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